Enterprise SEO aims to improve the search rankings of the websites of big organizations. Enterprise sites get millions of visitors each month. Marketers have to work on hundreds of pages and require big budgets to do the work. The competition is tough as many large businesses fight for the rankings with experienced professional SEO teams. Enterprises face several challenges that need fixes to improve brand visibility. This article will take a look at common SEO challenges that enterprises face and how to overcome them.
Different teams within a big organization will fight for resource allocation. They will see their teams as playing a decisive role in customer acquisition over the others. SEO is a volatile industry, and proving the value of SEO is a challenge to marketers. Enterprises lack trust in SEO. Hotels allocate less than 10% of their digital marketing budget for SEO, according to a SEOClarity survey. The challenge exists for marketers to persuade decision-makers and show how SEO boosts the company’s competitiveness.
SEO reports can help in proving how SEO efforts have helped the business stay relevant in the changing landscape. Through SEO reports, marketers can show that SEO has resulted in more organic traffic. It is essential to break down SEO terms to make the decision-makers understand the value of SEO. You can show the need for increasing search visibility through SERP features. Competitor insights that show how rivals are doing well in terms of traffic and impressions will help you persuade the leaders. Your leaders will see the threat and will give the nod for your SEO project. If you want help with SEO reports, you can consult a digital marketing company that offers enterprise SEO services, Local SEO services, and other services.
Crawlability and Indexability
Enterprises have hundreds and thousands of pages. This factor makes it difficult for crawlers to index the sites. Crawlers scan pages based on various factors such as internal links, URL duplication, redirects, and server response time. Websites that have issues with crawlability receive less traffic which affects revenue. Big sites have technical problems which affect search results. A good site structure is also a crucial factor for indexing.
It is a monumental task to maintain and keep track of every page to check for technical issues. Technical website audits help enterprises identify and fix technical problems. Optimizing the menu improves navigation and brings in more visitors. You need to provide information about the company and the products and services you offer. Internal links boost the credibility of your site. It makes it easier for crawlers to recognize your site as trustworthy.
Time and Prioritization
Managing the pages of large sites is no easy feat. It is easier to make changes to a small website and expect immediate results. Big sites require a lot of time to reflect the changes made. You have to identify problems on several pages and implement solutions. The process can eat up your time unless you have a well-defined and organized approach. Prioritizing various categories of work helps you save time.
There are some key elements you need to monitor regularly. These include non-indexable pages, server errors, broken links, and duplicate content. By watching for changes in these elements, you can ensure the technical health of your sites. It will also help in addressing issues before they hurt your SEO efforts. If you want to ensure the technical health of your sites, you can get the enterprise SEO services of a digital marketing company. You can also get their Local SEO services to improve your local pages.
Duplicate and Thin Content
Enterprise sites have large databases of content. Duplicate and thin content often escape the eyes. Duplicate content leaves crawlers confused about what to index. Some pages have very little information. It is called thin content.
One way to fix the duplicate content problem is by redirecting them. The canonical link element also helps. Creating unique content for every page is a time-consuming task. Therefore you need to prioritize those pages that get traffic, conversions, engagements and have valuable content. You also have to modify thin content and make it valuable to your audience. If it is hard, you can prevent them from being indexed.
Managing a lot of traffic
Enterprise sites generate a large volume of traffic. So preparation is necessary to convert all those leads. Doing all the work yourself takes a lot of time and drains your energy levels. So you can automate. Automation helps you to segregate your leads and place them at different points in the sales funnel. AI is so powerful to handle thousands of visitors without losing its effectiveness.
As more traffic starts to pour in, your pages could slow down. It affects your search rankings. Investing in a server that can handle large amounts of traffic without slowing down is indispensable. You require a dedicated server to handle the surge in traffic.