I am going to start the article with a truth that many of you were not ready to hear but guest posting is not just a matter of writing a few hundred words once a week or month. Guest posting requires a lot of dedication and hard work if you are deciding on turning into a full-time job. To make your guest blogs available to the readers and to make them easily understand them you should of course be open to applying different strategies in your writings, those will not only cater to your guest posts but will also make you a great writer in general and will make you more visible in the online market and around you fellow bloggers.
Following are some common strategies that you can follow to increase the boost to your guest blogs and to attract more companies and businesses to trust you for writing blogs for them. Because if you provide people with quality content then that will not only be beneficial to them but also you as well.
1)Make videos containing information:
If you create videos that include lots of information and are not wasting anyone’s time and you are only giving quality information then you should opt for creating videos that give reviews and tutorials for the common things that are asked around the world in our daily lives. Once you create videos make sure to upload them on sites and social media handles where people can easily access them. If your videos are really informative and useful then people will make sure to add them to their blogs and will use them as references by other bloggers with the same niche as yours. Some of them will help you get backlinks and this is a great way to attract the audience.
But make sure to make good quality videos because that is how you can watch the whole video.
2) Be direct and personal:
The first step to make people trust in your work is by contacting them directly and by showing them what you can offer and if they find you as a great fit for their work then this way you can become a great guest writer. You can create and write posts for them and also publish them as articles with backlinks that will take them to your blog. This is one of the best strategies that you can do while guest posting (write for us) and has proven to be very effective by many bloggers out there in the world.
But make sure that you are direct with the people you are going to write for and also make sure to provide them with the best quality work possible because it will make you more visible in the market and people will start demanding you for their work.
3) Share content that can also be downloaded:
Always make sure to write content that is easy to read by the people, write short paragraphs and add as much information as you can in the blog. Always make sure to create content that is shareable for other blogs and sites such as tutorials, how-to guides, or infographics. People love this sort of content as it helps them in their daily lives a lot but the problem is that this is very expensive to create. So if the blog allows you to give you an author bio and a backlink that can be super beneficial to you in every case.
You can experiment with all these strategies above and find which one suits you better and make it a part of your whole blogging experience. You can also distribute and share your content on several channels that will increase the impact that you will have.
Importance of Setting Goals for Guest Blogging
A lot of people make the mistake of not diving deeper into what guest blogging is and just provide people with scam content which is low-quality content that proves to be of no use for either the company or you. hey, start blogging with no clear sense of what they want to achieve from it.
So before starting guest blogging it is important to take down a list and start writing what you really want to achieve from these blogs and how you can increase the audience as well as how you can maximize the investment from guest blogging for companies.
The following goals can help you think better and produce quality content:
- Forming relationships with other bloggers from the same industry
- Building your brand on your own and making yourself visible
- Gaining backlinks from influencers and companies where you post your blogs.
- Exposing your blog to a new audience and reaching new readers interested in your niche
- Gaining influence