Corporate social responsibility partnerships training in Chennai is a complex and multifaceted program in which companies consider the interests of society, responsibility for the impact of their activities on customers, employees, suppliers, shareholders, local communities and the environment. This responsibility goes beyond the statutory obligation to comply with the law. It implies that organizations voluntarily take additional measures to improve workers’ quality of life and their families and the local community and society as a whole.
Why do companies pay attention to CSR? What does it bring them?
The tendency of corporate social responsibility has been rapidly growing all over the world. A while back, the main aim of the companies was to only make money, but now in a rapidly changing environment, this is not enough. A new trend is gaining popularity- to be productive and useful to society. Here comes CSR which helps companies not only create a certain image in the eyes of the public but also bring certain dividends.
Components of CSR
There are two main components of the corporate social responsibility partnerships training concept. The first is to minimize business risks and identify and fill all the gaps in the relationship between the company and society.
Identifying these gaps can help an organization in multiple ways. Some economists have compared it to an insurance policy that protects the company from surprises and future problems. For example, in the global fight against hunger, many food and beverage companies have been knocked off its feet as it tries to live up to society’s expectations. Nowadays, the time and resources spent on changes in key business processes are costing a fortune for organizations; this was predicted by CSR activists many years ago. Thus, one of the additional functions of CSR is to provide early warning of problems that may appear and take the company by surprise.
The second component of CSR is transforming problems in society and the environment into business opportunities. Recently, Unilever has created a special iodized salt for Ghana citizens, where the population suffers from iodine deficiency. For manufacturing and marketing, the company overhauled its entire business model in this country. First, all the manufacturing was moved to rural areas, creating jobs there, and bicycle sellers took up the distribution. Then, salt began to be packaged in smaller, more affordable packages. Thus, by meeting social and medical needs, the company created a new brand and a new market.
Benefits of CSR for business
There are ten main advantages of corporate social responsibility partnerships training in Chennai for business development:
- When profits increase, growth rates increase as well and vice versa.
- Businesses gain access to socially responsible investments. This helps when investors consider the indicators characterizing the company’s activities in the social and ethical spheres in the field of environmental protection. In addition, there are multiple indices available that help assess the degree of social responsibility of organizations.
- CSR also helps in reducing operating costs by reducing production or recycling waste, increasing energy efficiency, or selling recycled materials.
- When the brand and reputation are improved, it helps them develop and open up new markets and business areas.
- Sales are growing, and customer loyalty is increasing. Today, consumers want to know that products are manufactured in an eco-friendly way and other social aspects. Some consumers are even willing to pay more for “eco-friendly” products.
- The productivity and quality of the product (service) are increased.
- There are more opportunities to attract and retain employees: people prefer to work in companies whose values coincide with their own.
- Reduced regulatory claims.
- Risk management is improving.
- Competitiveness is increasing.
Recently, there has been a certain shift in consumers’ priorities: neither price, quality, nor functionality allows the company to stand out from the competitors. Consumer emotional engagement and shared values are both difficult to develop and replicate, and once ingrained, they are difficult to abandon.
In general, corporate social responsibility partnerships training includes:
- While the business’s products and services production, it should property meets absolutely all inalienable standards with observing the legitimate conditions for doing business.
- Following all the right of employees for reliable work with established social guarantees, including the formation of new business areas;
- Regular high-quality training for professional development of employees;
- environmental protection and economy of non-renewable resources;
- protection of cultural heritage;
- Supporting the efforts of the authorities and district public bodies in the formation of the territory in which the institution is located;
- assistance to low-income families, disabled people, orphans, as well as lonely elderlies;
- compliance with generally-recognized legal and moral norms of doing business;
Corporate training as part of a corporate social responsibility
The company’s social responsibility with personnel is manifested in the relations of employees with the company’s management. It is expressed not only in the responsibility determined by the law but also in the additional voluntary response to the social problems of employees.
In this regard, the activities of the organization should be carried out in the following areas:
- social protection of employees;
- development of the human capital of the organization;
- taking into account the interests of employees when making management decisions;
- socially responsible restructuring.
The development of the organization’s human capital occurs through training programs. This factor increases the competitiveness of employees in the company and the market, reducing the burden on the welfare budget if an employee loses his job.
There are three main types of Corporate social responsibility partnerships training in Chennai :
Employee training is a systematic and organized process of training employees for all types of concepts. As a result, the employee receives the necessary theoretical and practical knowledge and skills to apply them in production.
Personnel training is carried out in multiple ways: within the organization, in the course of work (on-the-job), outside the organization, in specialized institutions, classes, and training (on-the-job), or self-study – the personal study from additional resources …
Professional development- An organization arranges this type of training and skills development activities for employees to raise them in position.
Retraining of personnel is a type of training used to develop new knowledge, skills, and abilities by an employee in connection with a change in specialization or if the content and results of work have been changed.
At Centrum, we invite you to undergo training as part of a new practice-oriented course on strategic corporate social responsibility partnerships training and sustainable development of the company.
All materials are built around practical tasks that a specialist responsible for social responsibility in the company has to deal with. The training is built on the principle of HowToDo (how to do), allowing the participant to maximize practical skills that can be used in actual activities right tomorrow.
An individual approach is applied to the formation of training content based on the background (experience, education, level of expertise on the topic). Each employee has the opportunity, together with trainers, to develop their CSR products with the conditions of the company he represents.