If you’re a business owner in Australia, chances are you’ve heard of Local SEO. But what is it, and how can it benefit your business? Let’s take a look.
Local SEO is the process of optimising your online presence to attract more customers from your local area. This includes optimising your website, social media profiles, and directories for search engines like Google. By making sure your business appears prominently in local search results, you’ll be more likely to attract customers who are actually in your area – which means more foot traffic and more sales
By following these steps, you can get started with Local SEO and start attracting more customers from your area – which can mean more sales for your business.
Adding Location Specific Pages
If you have multiple locations or serve different areas, create separate pages on your website for each one. This makes it easier for potential customers to find the right page – and makes it more likely that they’ll end up on your website instead of going to a competitor’s.
Online Reviews From Customers
Online reviews are critical for local businesses – they show searchers that you’re reputable and trustworthy. So make sure to encourage happy customers to leave reviews on popular directories like Google My Business and Yelp.
Google AdWords is a tool that allows you to place ads on Google Search results pages. When potential customers search for keywords related to your business, your ad will appear at the top of the page – meaning they’re more likely to click on it and visit your website or store. You can target potential customers by location, so this is a great way to reach people in your area who are already interested in what you have to offer.
Watching Competitors Local SEO Moves
Stay up-to-date on what’s going on with businesses similar to yours in your area. This way, you can adjust your local SEO strategy as needed to make sure you’re always ahead of the competition.
If you are technically minded, you can even drill down the specific pages and ideas your competitors are using to drive more local website traffic.
Working With Local SEO Experts
A well thought out local SEO strategy can take time to master and learn. If you are like many small business owners who understand the importance of local SEO, but lack the time and technical skills, it may be best for you to reach out to a local SEO company to help increase your local rankings.
We recommend checking out this site here for more information and steps on local SEO in general: https://australianwebexperts.com.au/local-seo-services/. They seem to outline the different components of local SEO, even if you’re not interested in using an agency!
Local SEO is a great way to attract more customers from your local area – but it’s important to do it right. Follow these tips to get started, and be sure to keep an eye on your competitors so you can stay ahead of the game!