If you’re a lawyer who wants to market your services, it’s important to use SEO best practices to attract readers to your blog posts. By optimizing your content for search engines, you can ensure that your blog posts are more likely to be seen by potential clients.

Here are 15 tips for using SEO to market your law firm:

1. Use keyword-rich titles.

When potential clients search for information online, they often use keywords or phrases. By including these keywords in your blog post titles, you can increase the chances that your posts will be found by searchers.

2. Use relevant keywords throughout your post.

In addition to using keywords in your title, be sure to use them throughout the body of your post as well. However, don’t overdo it – a few strategically placed keywords will do the trick.

3. Use alt tags.

If you include images in your blog posts, be sure to use alt tags. These tags provide a text description of an image, and they’re also used by search engines to index images.

4. Optimize your permalinks.

Your permalink is the URL that’s used to access your blog post. When creating a permalink, be sure to use relevant keywords and avoid long, confusing URLs.

5. Promote your content.

Once you’ve created a great blog post, it’s important to promote it. Share it on social media, email it to your list, and encourage others to link to it.

6. Use Google Authorship.

Google Authorship is a tool that allows you to link your blog posts to your Google+ profile. This can help your posts show up higher in search results.

7. Guest posts on other blogs.

Guest posting is a great way to get exposure for your lawyer marketing firm. By writing guest posts for other blogs, you can reach a new audience and build relationships with other bloggers.

8. Comment on other blogs.

In addition to guest posting, you can also increase your visibility by commenting on other people’s blog posts. When you leave a comment, be sure to include a link to your website or blog.

9. Participate in online forums.

Online forums are a great way to connect with potential clients and build your law firm’s reputation. When participating in forums, be sure to include a link to your website in your signature.

10. Create an eBook.

An eBook is a great way to showcase your knowledge and attract new clients. If you create an eBook related to law, be sure to optimize it for SEO and promote it on your website and social media platforms.

11. Offer free consultations.

Free consultations are a great way to attract new clients. Be sure to promote your free consultation offer on your website and across all of your marketing channels.

12. Use Google AdWords.

Google AdWords is a tool that allows you to place ads on Google.com and other websites. AdWords can be a great way to attract new clients to your law firm.

13. Optimize your website for SEO.

Make sure your law firm’s website is optimized for search engines. This includes using relevant keywords, creating informative title tags, and adding fresh content on a regular basis. Check out the website of Pisegna & Zimmerman Law Firm to see how your website must look like and properly optimised.

14. Claim your Google Places listing.

If you haven’t already claimed your Google Places listing, now is the time to do it. This will help ensure that your law firm’s name and address appear in Google Maps and other Google search results.

15. Hire an SEO company.

If you’re not experienced with SEO, you may want to hire an SEO company to help you market your law firm online. An experienced SEO company can help you increase your website’s traffic and improve your search engine rankings.

SEO is a powerful tool that can be used to market your law firm online. By using the tips above, you can ensure that your blog posts are more likely to be seen by potential clients.


SEO is a powerful tool that can help you market your law firm online. By using relevant keywords, optimizing your permalinks, and promoting your content, you can increase your chances of being found by potential clients. Guest posting, commenting on other blogs, and participating in online forums are also great ways to build exposure for your firm. Finally, don’t forget to optimize your website for SEO and claim your Google Places listing.