What is Search Engine Optimization? The answer to this question depends on who you ask. If you ask an SEO specialist, then he or she will tell you that SEO is a dynamic, ever-changing field, like football. Once, upon a time SEO was about static, hard coding. Today, SEO has become more a part of creative marketing and many techniques are used.
One example is called strategic Link Building. Companies that engage in this type of SEO use search engines and link building methods in order to increase the number of websites linking back to their sites. Other techniques that they use search engines for include keyword density, directory submissions, press releases, and blogs. A whole new vocabulary has been coined that includes all of these techniques and more.
Let us look at the basics of SEO. The basics of search engine optimization include using keywords, optimizing your web pages, creating content that is relevant, and using meta tags. You should also avoid using black hat SEO tricks like cloaking, burying your SEO keywords, and off-site stuffing. Black hat search engine optimization tricks have been known to decrease your rankings and cause problems with Google. It is always best to leave them to the pros if you want to be successful.
The next step to take when you want to learn about search engines and search engine optimization techniques is to learn about page structure. Your page structure, also called internal linking structure, is what decides how visible your site will be to the search engines and how much traffic you will draw. There are different page structure tricks that you can use but most experts recommend keeping your internal linking structure simple. The basic elements that go into page structure are the home page, Contact Us, About Us, Keyword Research, Archives and Additional Content. Keep your page structure as simple as possible, because search engines are optimized on simplicity.
Next, we will take a look at blog posts and white hat vs. black hat SEO. One of the biggest mistakes that people make when it comes to blog posts and white hat SEO is overstuffing keywords in the body of your blog posts. Bloggers often think that since keywords are added in the title of the post, they are not visible to the search engines. While this may be true to some, Google and other search engines have implemented strategies to hide certain keywords so you will not see them unless you specifically search for them using a search engine like Google.
Another mistake that is often made with the black hat SEO technique is using too many keywords. Many people also add links to their web pages which can be viewed by the search engines. This is another technique that works against you and not towards you. Good search engine optimization strategies only require two to three keywords in the title of the page and one to two keywords in the body. Using more keywords is okay as long as they fit what the page is about and are relevant to what the site is about.
One of the most important tips to remember when it comes to search engine optimization techniques is that you must stay updated with the latest trends in the industry. Too many people believe that they know the secrets of optimization and they fail to change as necessary. No matter how many search results you get in a day or week, if you do not keep up with the changes, you will never remain number one. Constant improvement is what makes SEO successful. You need to read up on new techniques and implement them into your strategy.
Finally, no matter how great your website is, without traffic, it is useless. In order to increase search traffic and get ranked as number one, you must incorporate effective link building strategies into your strategy. Effective link building requires that you use sites such as Digg, Reddit, Twitter, and others. These sites allow users to post their comments and add links to other sites. These are great for gaining link popularity and search engine optimization.