For a specific task, there is a corresponding tool. It always has been. For example, if you are gardening, you might want a shovel. Of course, you can also use a spoon. But is it also effective? Or would others think about it when they themselves garden? Of course not! People think of shovels and shovels when they want to dig and think of spoons when they want to eat.
Unfortunately, social media platforms seem to forget this simple concept. Their increasingly tight competition has caused them to adapt and imitate each other. Eventually, they lose what made them great and famous in the first place. This is the case on Instagram and TikTok.
Instagram and TikTok lose identity to competition
TikTok is rolling out the ability for creators to post longer content. It will highlight videos instead, to support TikTok and YouTube.
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Changes coming to Instagram
Instagram chief Adam Mossier took to Twitter to announce his plans for the platform’s future. The general message was: Instagram no longer wants to be the “square photo-sharing app”.
Instead, it aims to be a video streaming platform. Mossier admits that TikTok and YouTube inspired the decision.
Videos are the most marketable content on the Internet. In fact, watching videos is expected to account for 82% of all internet traffic by 2022. So, for the people behind Instagram, this is the right decision.
Mosseri says people come to Instagram for entertainment. However, since there are many social media websites out there today, Instagram is not the only platform to offer this. He cited that TikTok and YouTube are the most successful. The common denominator between the two is their focus on video content. So, to keep up with the competition, Instagram plans to adopt the videos more widely.
Videos have been around on Instagram for quite some time. However, they remained on the sidelines. Still, Instagram has gone to great lengths to get users to notice them more. Most notable is the introduction of Stories, IGTV, and Reels. They can be called “side projects” or “additional features”. That won’t be the case anymore, as the new Instagram will put them at its center.
Copying features isn’t new to Instagram. Tales from the past also revealed that he was not ashamed to do so. When Instagram copied the Snapchat stories, it said it wasn’t about who invented the feature. Instead, it’s about who maximized the potential of the feature.
Between TikTok and YouTube, the former is closer to Instagram. So, users can expect the future Instagram to look like TikTok, but with Facebook tweaks.
Three-minute videos on TikTok
TikTok is the fastest growing social media platform. Out of nowhere, the abbreviated video-centric app rose to prominence. In May 2021, it ranked number one on Sensor Tower’s list of the world’s best apps with over 80 million downloads.
Instagram and TikTok lose identity to competition
TikTok’s success has been so rapid that even YouTube, the world’s second most visited website, has worried. So, YouTube and many other social media sites have introduced new features to support it. YouTube introduced the shorts and Instagram created the reels. You should also get more fame through Instagram. You just increase your followers and get fame and grow for your business. If think how to buy Instagram followers Australia then don’t worry we are here to help out you. Just go to the Australia’s no 1 site Sociallygo and get Instagram followers easily. Sociallygo also provide other social media services at a very cheap rate.
As mentioned above, Instagram is looking to copy TikTok more. Naturally, TikTok’s response would be to introduce its own features. If others borrow functionality from it, who says TikTok can’t?
One thing TikTok doesn’t have on Instagram is the availability of long videos. There are even live videos, which can go on for hours, although viewers should watch them in real time. So TikTok thought it was a good idea to add them to their system.
TikTok will now allow the creation of videos that are three minutes long. That’s three times longer than the length of the original video. The reason behind this is to give content creators more flexibility when shooting and to limit the need for multi-party posts.
Now, just like on Instagram, it’s a step away from its original identity. TikTok is known for its rapid fire pace. The bite-sized contents are easy to consume and don’t take a lot of time. For this reason, some people prefer TikTok to YouTube, where the videos are on average 10 minutes long.
How would Instagram followers react to the changes?
As suggested at the start of this blog, there is something for different things. The same goes for social networks. If people wanted beautiful to near-perfect photos, they would visit Instagram. Then if they wanted to watch videos, they could go to YouTube or TikTok. The latter will be the choice if they prefer short and trendy video content.
On paper, having a little of everything may seem like the best approach. However, based on user feedback, this is not the case. Social media users like to separate the media they engage in. Because they have different identities, it is easy for them to decide where to go for a particular task. For them, social media platforms don’t compete with each other, apart from growing followers for Instagram or TikTok . Rather, they are part of a larger system that meets different needs. If social media platforms become the same, it will be the destruction of this organized system.
Instagram and TikTok lose identity to competition
Instagram users are already unhappy with the current appearance of the app. He is barely recognizable, so far from what he was. If he loses what attracted his users, there is only a small chance that he will go up.
Engaged, a multilingual tech blogging network, says its one thing to adapt to what rival platforms are doing. Then it’s another to lose sight of what made people love the platform in the first place.
People loved that TikTok was only filled with short clips. Likewise, they loved the way they could scroll through Instagram feeds and see beautiful photos.
