Ecommerce is exploding
As you’re probably aware, brick-and-mortar shops have gradually been moving online for years now. But with the pandemic, many people that weren’t used to online shopping became acquainted with it very fast.
Many businesses were forced to close their doors permanently, creating more of a demand for online sales. All of that means one thing: If you’re thinking of starting an e-commerce business, now is the time.
Keep reading for five great e-commerce business tips to get you started on your journey into selling on the web.
1. Choose Your Niche Wisely
With great opportunity comes great competition.
Some of the best e-commerce business advice you can take is to pick a niche that will separate you from the masses. It’s important to not only choose something that you can corner the market with, but it also has to be something that you are interested in.
The best e-commerce business is going to be one that you’re passionate about. When times get tough and your motivation suffers, you’re going to want something that you believe in to keep you going.
2. Pick a Great Platform When Starting an Ecommerce Business
Choosing the right platform to sell your products is of paramount importance. Sure, if you have an unlimited budget and the tech know-how, you can build your own e-commerce site from scratch.
But for most of us, it’s a better idea to purchase a service that’s tried and trusted to display our products.
There are many turnkey operations out there to choose from, one of the most popular being Shopify. Most of these services will have great customer service to help you troubleshoot along the way.
3. Search Out Great Suppliers for Your Products
Any time you start an e-commerce business, you’re going to want to do your homework and find some solid suppliers that will be able to fulfill the orders for your niche. Don’t put all of your eggs in one basket and go with one supplier.
Life happens. Inevitably, you’ll end up with a snag where they can’t come through for you, so it’s important to have other suppliers in your back pocket.
It’s also a good idea to outsource your shipping and distribution to a company like Fulfilltopia to save money and keep your customers happy.
4. Experiment and Test Everything
Your journey doesn’t end when you finally decide on what you’re going to sell. You’ll want to put a significant amount of energy into understanding your customers’ actions. This is going to require a lot of A/B testing.
The placements of buttons on your site, the color scheme, the call to action — all of these things matter and will make the difference between a successful site and a dud. Get familiar with all of the analytics tools available to you to see what’s working.
5. Learn the Advertising Game
Learning SEO is one thing that will help your site reach better rankings and drive traffic, but you’re going to want to advertise effectively as well. Start building a strong social media brand from day one and you’ll be rewarded in the long run.
You’re also going to want to experiment with different ads on Facebook and Google. If this isn’t your strong suit, it’s in your best interest to outsource it to someone who knows what they’re doing. You can find plenty of people like this on sites like Fiverr and Upwork.
Ecommerce Business Advice: Just Get Started
The most important thing about starting an e-commerce business is to just get started.
We’ve all heard of paralysis by analysis, which can be a roadblock for many entrepreneurs. The truth is that you will most likely learn more by getting out there and experimenting, rather than thinking and ruminating about things. Dive in headfirst and have fun with it.
If you found this post helpful, be sure to check out our other interesting articles on topics that matter to you.