URL Rewriting

As website owners and developers, we all strive for search engine optimization (SEO) to improve our website’s visibility and attract more traffic. One essential aspect of SEO is URL optimization, which can be enhanced using a URL rewriting tool. In this comprehensive guide, we will explain what URL rewriting is, its benefits, and how to use a URL rewriting tool to improve your website’s SEO.

What is URL Rewriting?

URL rewriting is the process of modifying a URL’s structure to make it more search engine friendly and user-friendly. URLs often contain long strings of meaningless characters, making them difficult to read and remember. URL rewriting simplifies URLs by replacing them with shorter, descriptive phrases that better describe the page’s content.

For example, instead of having a URL like http://www.example.com/product?id=1234, URL rewriting can make it look like http://www.example.com/product/1234.

The Benefits of URL Rewriting

URL rewriting offers several benefits, including:

Improved User Experience

Simpler, more readable URLs are easier for users to remember, share, and understand. They also make it easier for users to navigate your website, leading to a better user experience.

Increased Click-Through Rates

When a URL is easy to read and understand, it’s more likely to attract clicks in search engine results pages (SERPs). This can lead to increased click-through rates and ultimately more traffic to your website.

Better SEO

Search engines use URLs to understand what a page is about. By including relevant keywords in your URL, you can improve your website’s SEO and visibility in search engine results.

URL Rewriting Techniques

There are several URL rewriting techniques, including:


Redirecting is the process of sending users to a different URL than the one they originally requested. There are several types of redirects, including:

  • 301 Redirects: Permanently redirects a URL to a new location, passing on the original URL’s authority and link equity.
  • 302 Redirects: Temporarily redirects a URL to a new location, without passing on link equity.
  • 307 Redirects: Temporarily redirects a URL to a new location, passing on link equity.

Redirecting can be useful for redirecting outdated URLs or consolidating multiple pages into a single URL.


Masking is the process of displaying one URL in the browser’s address bar while serving content from a different URL. Masking can be useful for affiliate marketing or for displaying shortened, branded URLs.


Parameterization is the process of using parameters in a URL to provide additional information about a page. For example, http://www.example.com/product?id=1234 could be rewritten as http://www.example.com/product/1234?color=red&size=large.

How to Use a URL Rewriting Tool

Using a URL rewriting tool can be an effective way to simplify your URLs and improve your website’s SEO. Here’s how to get started:

Choosing a URL Rewriting Tool

There are several URL rewriting tools available, both free and paid. Some popular options include Apache’s mod_rewrite module, Microsoft’s URL Rewrite module for IIS, and WordPress’s built-in permalink system

Installation and Configuration

Once you’ve chosen a URL rewriting tool, the next step is to install and configure it. The installation process will vary depending on the tool you’ve chosen, but most tools come with detailed installation instructions.

Once installed, you’ll need to configure the tool to work with your website. This typically involves adding configuration files to your website’s root directory and configuring your web server to use the tool.

Setting Rules for URL Rewriting

After installation and configuration, the next step is to set rules for URL rewriting. This involves defining the URL patterns you want to rewrite and specifying the new URL format.

For example, you could set a rule to rewrite URLs that contain “/product?id=” to “/product/” and include the product name in the URL. This would make URLs like http://www.example.com/product?id=1234 look like http://www.example.com/product/red-widget.

Best Practices for Using a URL Rewriting Tool

To get the most out of your URL rewriting tool, consider these best practices:

  • Keep URLs simple and descriptive.
  • Use hyphens to separate words in URLs.
  • Use lowercase letters in URLs.
  • Avoid using special characters in URLs.
  • Avoid changing URLs frequently, as this can harm your website’s SEO.

Common Mistakes to Avoid

When using a URL rewriting tool, it’s important to avoid common mistakes that can harm your website’s SEO. These include:

  • Using too many parameters in URLs.
  • Creating URLs that are too long or difficult to read.
  • Failing to set up proper redirects for old URLs.
  • Using a different URL format on different pages of your website.


URL rewriting is a powerful tool for improving your website’s SEO and user experience. By simplifying your URLs and making them more descriptive, you can increase click-through rates and attract more traffic to your website. With the right URL rewriting tool and a solid strategy, you can take your website’s SEO to the next level. For more tools visit Great Online Tools


  1. What is a URL rewriting tool? A URL rewriting tool is a software tool that modifies a website’s URLs to make them more search engine friendly and user-friendly.
  2. What are the benefits of URL rewriting? URL rewriting offers several benefits, including improved user experience, increased click-through rates, and better SEO.
  3. What are the different types of redirects? There are several types of redirects, including 301 redirects, 302 redirects, and 307 redirects.
  4. How do I choose a URL rewriting tool? When choosing a URL rewriting tool, consider factors such as your website platform, the complexity of your website, and your budget.
  5. What are some best practices for using a URL rewriting tool? Best practices for using a URL rewriting tool include keeping URLs simple and descriptive, using hyphens to separate words in URLs, and avoiding special characters in URLs.