Companies began to create more and more web products. And this, in turn, has led to a huge jump in competition in the market. How do you stay afloat in all this, and not just stay on top of your niche? Pay attention to detail and take care of your customer. On the one hand, it would seem, everything is simple. But why then a huge number of sites lying dead weight on the fringes of the Internet? It is because of the lack of attention to seemingly small things. Today we’ll talk about one of them, namely the website’s header. In addition, a bonus offer to visit a resource where you’ll find website header examples with a team of professionals who will help you competently compose it.
What is a website header and why is it important?
The site header is an area that has not only an aesthetic but also a functional purpose. It is based at the top of the site. This component of the resource is designed to identify the company, attract the primary attention of the visitor, as well as needed to simplify the navigation of the site. Examining the header, your potential customer can easily compete with the ergonomics of the resource and move to his desired section.
Among other things, this block is also responsible for increasing conversions. It should always be remembered that, because of the many options on the market, the modern consumer does not forgive mistakes. If this area is poorly designed, a person gets confused in the menu, sees a frankly bad design or the page is not intended for viewing on different devices – he will leave the site without remorse. That is why the header – it is an important structural element that helps the consumer get acquainted with your company, to orientate in its capabilities, as well as a purely visual assessment of its prospects for himself.
What should the header include?
As we found out above, you can’t neglect the header. That’s why it’s time to understand what structural elements are present in a good option. Naturally, the set we will provide below is not an axiom and it is far from necessary to put all the elements in your header. However, understanding what may be present in it is worthwhile.
- Let’s start with the logo. This is a purely visual marker, by which your company will be unmistakably recognized. For example, the Coke logo certainly can’t be confused with anything, right?
- Personal Cabinet. Another component that can be placed in the header. With its help, the company gets acquainted with its customers.
- The header can also contain a “call to action”. Another lead to connect with the customer.
- For ease of navigation, the header has a menu that includes various catalogs and sections.
- Another structural element, is a brief information about your company. True, I should note the word “brief. Do not overload the abundance of text in this area.
- Of course, in the header is useful to place a window with a magnifying glass (aka search). A cool option orientation for always in a hurry, or for those who are already dressed up with a choice in advance.
- And, lastly, a little concern for the consumer. It’s good if your header has a button that allows you to change the language or your geolocation.
Examples of cool headers
From theory to practice. Let’s look at examples of cool heders:
- The first example is extremely concise and easy to understand. Airbnb used a white backing, placed some business illustrations and a slogan (aka appeal) which encourages people to act. In addition, the company used clear and readable fonts to guide people through the menu and immediately redirect them to the right service.
- Asana has an extremely minimalistic header with a bunch of information that is only displayed by the main menu buttons. All the accompanying information is in a hidden submenu. The header image is also accompanied by links to pages on the topic.
- The header of Synthese is designed in the general manner of the whole resource. In addition, the magazine has a kind of specificity, captivates the user animation and brightness, which fuels interest in the resource. And the cherry on the cake is an enticing call to action. Pay attention to the navigation of the site. It is not scattered, but hidden in subsections.
- Sonato is in the business of making beauty products. The header is bright, but very clear. All the important elements are arranged in order, which is very convenient for users. The main block is highlighted due to the enlargement of the text.
- Lips love – a great example of an unconventional approach to the cap, where strict adherence to the rules is not so important. Juicy background in the mix with a concise menu gives a great result. In addition, even the text blocks have fonts that one wants to read.
- WE.MOV enterprise, which creates the video. In this case, the design used the popular retro style, but mixed it with high-quality modern images. The gray background, aristocratic black lines, and beautiful fonts are all about the company’s header.
- Toyota didn’t turn to the classic header approach. They decided to visualize the products right away and served colorful videos in a scrolling slideshow.
- IKEA professed company principles on their website. Everything should be concise, simple and pleasing to the eye. The main task of this page is to transmit the visitor the basic information about the company. Since the company deals mostly in furniture, you will see it in the main picture with the logo and an appeal to go shopping.