The next wave of marketing trends is being driven by major advances tech corporations. Google has indicated that third-party cookie support will be down by 2023. Apple’s new email protection function is available in the company’s most recent iOS and OS systems. The search algorithms of Google’s search engines are incorporating fundamental web vitals. And giants of the marTech industry like HubSpot and Salesforce are working on bringing new ways to manage, communicate, and market. These changes may need a different strategic approach to preparing for the coming years. If you’re in charge of email marketing, digital advertising, or website optimization, Here are a few things to look out for. Unless you have a Creative Digital Agency on hand to handle all the unexpected marketing changes.
Contextual marketing will be in the power – Relying only on running ads and getting a few clicks is so outdated now. More than ever, marketing teams need to understand the entire buyer’s journey to create and provide the right content at right time on the platform.
Before, Digital marketing was all about having knowledge of the platform on which they were placing ads and understanding retargeting, how to add a pixel or tracking code to a website, and how to configure ad settings. But in this new era where privacy is of utmost importance, a marketer must have a clear understanding of the target audience, Most efforts involves research. You will need to learn how to use contextual marketing functions on those platforms and make smart choices about advertising and content placement. This new phase of digital advertising looks more like traditional advertising tactics in which a marketer may have chosen a magazine based on its content and audience as a good place to put an ad to reach their target audience.
The customer-centric lens that will help contextual marketers do well, requires an understanding of the audience. Understanding not only regards the physical needs of their target audience but financial or emotional as well.
Creativity is a King – Creativity is the key to success when it comes to marketing. The shift away from relying on algorithms and toward a more competitive landscape means creativity will be king.
Understanding the problem the buyer is trying to solve, can open the path to new and interesting avenues to place creative digital ads. The world of content marketing is changing. Creative, informative images are being complemented by videos and interactive experiences that take users into the story behind what they’re viewing or doing in an immersive way – all while maintaining a high-level narrative tone for accessibility purposes!
According to Facebook, since the outbreak, the buyer’s journey has shifted almost entirely to digital, implying increased competition for attention as brands invest more heavily in online presence. Those, who were not able to compete with the sudden change in the industry and make their brand stand out in online space, hired creative digital agency and executed various digital campaigns
Measure the intent, not actions – Because of the digital revolution and changes in privacy rules, we now need to start assessing behaviours in our marketing data that are clearly tied to intent, rather than the traditional metrics of success like followers, email opens, and click-through rates. Data that align with the buyer’s journey and the goals of a campaign are more intentional actions like engagement, downloads, or call-to-action responses. You may probably attribute “brand lift” to the campaign if the ad receives a big number of impressions along with increased levels of traffic and time spent on the website.
