Video marketing is a cost-effective way for companies to reach a wider audience. 96% of people prefer watching videos to learn about products, making it an effective way to showcase a company’s profile. An Introduction video can help users quickly understand and remember the company’s visuals.

Here’s an example we made a few months ago for our audience – photographers:

Explainer videos boost brand image, attract the audience, and drive sales. Especially, if you are looking for a product video-making company, you have to choose wisely.

So, What Exactly is an Explainer Video?

Explainer videos are short, concise videos that quickly introduce processes or provide solutions. They work better than long passages, are easier to understand, save time, and can be used for marketing, presentations, and sharing. Explainer videos can be animated tutorials, screen sharing, or include visible faces or audio, creating a personal connection with viewers. Many YouTubers are making explainer videos to earn well. Explainer video drives traffic to a site by optimizing title, description, and using SEO-friendly tags to increase product purchases.

Types of Explainer Videos

Explainer videos are an effective way to introduce a company and simplify complex processes. Indievisual’s upload process can be easily understood in a minute, compared to lengthy blog posts. Visuals make explainer videos more engaging and informative, making them an effective marketing tool. Explainer videos on YouTube also provide user-friendly tutorials for various camera models, enhancing the user experience and reducing the time spent on manuals. For brands seeking professional video production for startups we’ve got you covered with our expertise and creative vision.

Now that you know the perks of explainer videos, let’s see the different types of explainer videos that you can work on-

1. Introduction Videos

The best way to introduce your company is to talk about who you are and what you do in a short video. This is an engaging way to attract viewers and publicize your business. By presenting themselves through video, individuals can showcase their personality, passion, and expertise, making a memorable first impression. These videos enable content creators, businesses, or professionals to establish a genuine and authentic connection, building trust and rapport with their viewers right from the start. 

2. Processes

Long and complicated processes can be simplified using explainer videos. Visuals are more easily absorbed than texts and diagrams. By leveraging visuals and animations, they effectively break down complex concepts into easily digestible and understandable information. Unlike texts and diagrams that may require extensive reading and interpretation, visuals in explainer videos provide a clear and concise representation of the subject matter. Viewers can quickly absorb the information through visual cues, making it more accessible and memorable.

For example, you will easily understand the upload process of Indievisual in a minute through this video. Reading a blog to do the same would take more than 10 minutes, and also be tiring and probably boring. What would you choose?

3. Tutorials

People mostly relate “explainer videos” with tutorials. That’s what they’re most commonly used for. These videos offer real-world demonstrations, practical tips, and insights into using the camera effectively. By visually showcasing the camera’s features and functionalities, these videos provide a more engaging and accessible way for users to learn how to operate their new equipment. They offer a convenient alternative to traditional user manuals, allowing users to grasp the camera’s capabilities quickly and efficiently.

While buying a camera, you’ll get a user manual with it, but it would take hours to complete. Meanwhile, YouTube is full of setup and user experience videos for every popular camera model out there.

Explainer videos can be created quickly and cost-effectively. By focusing on the creative side, our team generates ideas and provides the best options!