The Database Marketing and Advertising Association recently identified important development opportunities for digital communications professionals in the following areas:
Content marketing
These roles include planning, creating, and delivering compelling content that attracts key viewers. Unlike traditional marketing, content marketing isn’t about promoting a product or service, it’s about becoming a reliable source of information related to potential customers.
Digital advertising
Digital advertising professionals develop and implement targeted audience strategies across multiple online channels, from Google AdWords to Instagram.
Data driven marketing
These roles include testing different marketing approaches, analyzing and interpreting data, and measuring the results of marketing campaigns.
Search engine optimization (SEO)
Experts in these positions implement, analyze, and constantly update website content and specifications to improve the ranking of companies in search engines.
Social media
Social media professionals are responsible for developing and running social media marketing campaigns that attract viewers, including the creation and maintenance of visual and written content. You can also act as a community manager by listening to and responding to social media users in a way that is in line with your organization’s brand identity.
Why do you need to get a degree in digital communication?
Securing a lucrative career in digital communication requires specialized knowledge, acquisition of digital skills, and experience applying those skills to the real world.
One way to acquire this knowledge and experience is to obtain a professional degree such as: Bachelor of Science in Digital Communication and Media Techy Guidance University offers new opportunities for students to acquire both the theoretical knowledge and practical experience they need to make progress in this area.
In this program, students and professors work with employers on short-term projects that enable them to solve specific company problems and expand their knowledge and skills through first-hand experience outside the classroom.
With the Northeast BS Program in Digital Communication and Media, you can also:
Understand and apply marketing principles
Improve your writing skills to persuade and inform
Find out how to use your design as a communication tool
Apply the basics of visual communication
Investigate consumer behavior
Data analysis and interpretation
Learn about public relations
Learn about many aspects of social media communication
Learn about web and mobile application development and database management
Over time, students develop a wide range of digital skills, including applying marketing principles, conducting surveys, developing content, and learning to analyze data. Then you have the option to apply these skills directly when designing, implementing, and managing key communication campaigns for your virtual public relations company.
Techy Guidance explains how these projects run successfully when students enroll in an online program, even if they are geographically dispersed.
“For real clients, we offer virtual companies where students are employees working on real digital media projects. Instead of weekly classes, plan, develop, review and run campaigns for clients. There is a weekly staff meeting to help you.
This framework allows students to apply and mobilize theory. They are part of the entire process, from discovery to strategy, implementation and measurement of communication plans. As a communication expert, you need to understand that these parts of the process are essential to success and be able to explain this to the clients you work with in the future. “
