So, your dental surgery has finally opened its doors, and now, you are looking to build up your patient list. While this sounds very simple, it is actually surprisingly difficult for even the largest and best dental teams.
When you are marketing for a dental surgery, it can be challenging, as you need to target the right demographics to ensure that your message reaches the right people.
If you are like most dental surgeries, you will want to appeal to many different groups, such as adults, cosmetic patients, older patients, children and those who have orthodontic issues. But what are the best ways to do this and be successful?
The following are 5 ways to target demographics when marketing for your dental surgery.
Understand your target audience
The first step in targeting demographics is to understand your target audience. This includes their age, gender, income, location, and interests. While there are many online tools that can help you to get this information, it is usually best to start out with an idea of your surgery’s key demographics. Which group are you hoping to attract to your surgery? Whichever it is, they need to be the focus of your dental marketing campaign.
Create targeted content
Once you have a good understanding of the people you want your website to appeal to, you can create content that is specifically designed to attract them. For example, if the target audience for your surgery is older adults, you may want to create content that focuses on the importance of maintaining oral health as you age.
Or, if you are looking to attract younger people who have a lot of excess income, it may be best to write articles that are about the benefits of a healthier, whiter smile or other cosmetic dental advantages.
Utilise social media
As a tool for reaching your target audience, social media is one of the best ones. You can use platforms like Facebook, Twitter, and Instagram to create targeted ads, share informative content, and engage with your audience.
You can also use social media platforms like Instagram to showcase any promotions that you have coming up, like a 5% off whitening if a patient refers a friend to your surgery. That will prompt engagement and also get a lot of people to enquire about joining your surgery.
Focus on local SEO
SEO that focuses on local searches is the process of optimising your dental surgery website to rank higher in local search results. This is especially important for dental surgeries, as most people will be searching for a dentist in their local area. You can optimise your website by including your location in your keywords, creating local content, and building local citations.
Offer promotions and discounts
Promotions and discounts are a great way to attract new patients to your dental surgery and will also encourage your current ones to re-engage between check-ups. You can offer a discount for first-time patients, provide a free consultation, or offer a discount for referrals. This can help you to build your patient base and increase your revenue.
