The need for content writing companies is continuing to rise as more and more businesses establish themselves online. Good, high-quality content is vital if you want your business to succeed in the 21st century. Not only can exceptional content drive more relevant, organic traffic to your website, but it can also help your business stand out in a saturated market.
Why does your business need a content writing company?
There are many reasons why your business would want to pay a content writing company, for example:
- To create high-quality content that drives traffic
- To write captivating sales copy to convert leads
- To establish your business as a credible voice in your industry
You might know your business inside out, but writing content that can drive sales is a skill. That is why many companies decide to outsource their content writing to ensure consistently, high-quality content is produced to complement their marketing efforts, build brand awareness and establish trust with their audience. Search engine algorithms, as well as your customers’ online behavior will quickly tell you that cheap content will only hinder your business.
Factors that contribute to the price of content writing services
The price of content writing services from an established company will vary on a case-by-case basis. There are many different factors that come to play when understanding how much it will cost you. Some of these include:
- What type of content is required
- The time frame for delivery
- The subject matter
- The length of the content
- How many pieces of content are required
The type of content is one of the biggest indicators of price, as this can dictate the length of the article and how much research is involved. The different types of content can include:
- Sales page copy
- Blog articles
- News articles
- Press Releases
- Product descriptions
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How much do content writing services cost?
Prices can typically range from £30 to £150 for approximately 500 words.
Content writing companies may price their services in a variety of ways. This is typically charged per word, per hour, per article, per campaign, or per project. So depending on what you need and the quality that you are after will significantly impact the cost of the writing service. If you are outsourcing more than one piece, some companies may offer a deal on bulk purchases.
Sometimes, content writing companies partner with other companies too, such as SEO and PPC, which means content writing services are paired with other jobs, such as optimization, blogger outreach, or Google Ads, so you will get one price that includes everything.
It is important to remember that the price of the content reflects the value. When you choose to outsource your content writing to an established company, the price usually includes a skilled team of writers with experience in writing high-quality, captivating content for a range of industries that you can trust. Writers are able to conduct thorough research and adapt the tone of voice to different brands.
Content writing companies act as a one-stop shop for all your content writing needs.