For the time being, Instagram is the social global superstar of marketers. And it’s easy to understand why—13% of the world’s population is on it, and 80% of all Instagram users follow business accounts other than their friends and family.
According to research, consumer involvement—as measured by likes, shares, and comments —is also off the charts, with a rate of 4.2%. This number is 10 times greater than Facebook, 54 times greater than Pinterest, and 84 times greater than Twitter.
Aside from such outstanding topline metrics, issues are arising that indicate Instagram’s marketing potential is dwindling due to lower engagement rates and rivalry from new entrants such as TikTok.
In this regard, proactive marketers, despite some setbacks, are looking for strategies to enhance Instagram engagement as well as how to get people to share your content on Instagram. That is why we’ve compiled this list of 8 ideas to guarantee that your sponsored and organic marketing efforts continue to be effective, as well as to preserve your Instagram marketing methods today and in the future. Let’s get started.
Get To Know Your Audience
The first step toward engaging with people on Instagram is knowing who they are and what they like. It’s important to know what makes them tick, so you can tailor your content accordingly. By doing this, you can create posts that resonate with your followers and make them want to engage with them as well.
Post High-Quality Content Only
The second step is to post high-quality content. High quality doesn’t necessarily mean professional photography or editing, but it does mean posting photos that are interesting and relevant to your audience. This can be anything from product shots for an eCommerce site to behind-the-scenes photos for a blog or lifestyle brand. The point is that if your followers don’t find value in the photo, they won’t engage with it either!
Use Hashtags Strategically
Hashtags are a great way for people to discover your Instagram posts, but they’re not very useful if you don’t use them correctly. If you’re going to use hashtags at all, make sure that they are relevant and include between two and five words (unless they’re brand specific). If possible, try not to use more than 10 hashtags per post because it looks like spam and will turn off potential followers who might otherwise have clicked through on one of your posts.
In order to attract real followers, you need to be yourself. If you want to connect with others, then do not try to be someone else. Instead, share your own thoughts and ideas with your audience. This will help them see that you are a genuine person who is not just trying to sell them products or push a particular agenda.
If you post something on Instagram once a month and then go silent for two months, it will seem like you are not active anymore or do not care about your account anymore. You need to be consistent in order for people to notice what you do and start following your account in the first place!
Interact With Other Users
The best way to increase engagement is by interacting with other users on Instagram. Share their content, leave comments, and like photos they have posted recently so they know who they are interacting with and might return the favor by liking one of your photos as well!
Write Strong Captions
To get more engagement on your Instagram posts, write captions that are relevant, concise, and interesting. When writing a caption for your post, start by asking yourself the following questions:
What is the purpose of this post? Why am I sharing it with my audience? What do I want them to take away from this post? If you can answer each of these questions clearly, then you will be able to create a strong caption that will encourage engagement from your followers.
If you want to boost Instagram engagement, then you should get experimental. You can try different kinds of posts, change your filters, and even the time of day that you post. Just remember that there’s no one-size-fits-all solution for getting more Instagram likes, so don’t be afraid to experiment until you find what’s going to improve your content or help you stand out from the crowd.
Ultimately, these tips can help you plan out a strategy to get more engagement on Instagram. Overall, it seems that you need to post well-written, visually appealing content regularly. That alone isn’t enough; it’s just the tip of the iceberg. But when you have that as a base to work from, you can really begin to work your way up and see some gains. And with those gains, hopefully, you’ll be able to make more sales online.