Do you know why Artificial Intelligence (AI) is relevant to your business? Have you thought about the benefits it can bring to your company but were never sure how to implement AI into your products or services? Or do you want to learn more about what’s coming in the remainder of 2018 and 2019 so that you can plan for your business growth before your competitors do!

A.I.  is now one of the most popular technologies used across numerous industries, markets, and devices, including smart homes, self-driving cars, video games, prosthetics limbs, customer service chatbots, medical diagnosis systems, robot vacuum cleaners gadgets, virtual assistants, shopping-bots, etc. This is because A.I helps us simplify our lives and find the best solution to a problem.

However, it is not just consumers that can benefit from A.I., but businesses as well. A.I.  allows for more automation and a better understanding of consumer needs, such as their browsing behavior on your website or any digital marketing channels they interact with. This helps you deliver content based on what your customer wants and how they behave, without having to spend so much time manually trying to figure out what works and then scaling up campaigns that would give you a return on investment (ROI).

The fact that there’s hardly any barrier in terms of skillset required to start implementing A.I. makes it all the more appealing for entrepreneurs, marketers, and business owners since they don’t need a large budget to get started and can grow their business at a fast pace. You can check for your database requirements.


A.I. is known for taking over boring tasks that your employees might not enjoy or hate spending time on i . e., data compilation, data processing, filing paperwork, etc. This essentially means that they can focus more on high-value activities that help you generate revenue and innovate within your industry. For example – with advancements in natural language processing technology, chatbots have become an integral part of most company’s customer support teams as they allow you to handle most customer queries in real time.

For example, instead of paying for ads on Facebook, Google, or any other social media platform, A.I.-powered ad targeting tools such as Sentient Ascend can allow you to show ads only to those users who are most likely going to interact with your brand or products based on browsing history, demographics, etc. 2- Predictive Analysis A.I.  can help you with predictive analysis, which is one of the best ways to allocate your resources and save time and money. This means that it can go through a ton of data collected from previous customers and predict their intent and preferences so that you can offer them relevant suggestions or content during their next visit. According to many industry experts, this is the future of marketing, and it gives brands a chance to increase conversions and ROI exponentially.


Finally, with A.I., you can rest assured that there will be a significant reduction in repetitive tasks, which means that your employees will enjoy working on more interesting stuff instead of spending their time manually going over data collected from different consumer touchpoints. For example, businesses can carry out tedious activities such as uploading new products or setting up features on different platforms by using automation bots. In addition, they can also help carry out day-to-day activities such as scheduling social media posts , responding to customer queries, etc. This essentially enables you to streamline operations and grow your business at a much faster pace!

As you can see, businesses across different industry verticals can benefit from integrating A.I. into their operations and enjoy improved productivity and efficiency and a better understanding of consumer needs and behavior.

Artificial intelligence (AI) is the development of computer systems able to perform tasks that usually require human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages. While many thousands of AI applications are in use today, the best known might be IBM Watson which “beat” humans at Jeopardy! in 2011.

To use or not to use AI?

So if you still haven’t decided whether AI is something for your business or not, this might be the perfect opportunity to start figuring out some answers to your questions. Who knows, maybe it’ll change your mind and will provide a new path for you?

The truth is that AI already has its place in many companies, so why not yours? According to the research of IDC, 75% of enterprises are already using or have plans to use AI by 2020. That being said, there are still only a few who are using it to their advantage! Either they don’t know how or they don’t want to take the risk. Nevertheless, it’s 2018, and if you’re still reading this article, then you’re probably convinced that it might be suitable for your company too! It doesn’t matter if you’re big or small. 

So what do the experts predict about the future of AI? How will it revolutionize business practices? How can companies use it so that it benefits their business?

It all starts with the data. It has to be gathered, processed and stored in a manner that is understandable by AI applications. Then it’s time for the main part – the actual artificial intelligence application itself. The final step would be using your new ’employee’ to perform tasks! Without further ado, let us show you three ways in which AI can benefit your business!  

Use Chatbots

Your customers are probably really excited about chatbots replacing employees when it comes to customer service. If not, they will be soon. But don’t get too giddy quite yet! Remember that there are still some things these chatbots can’t do or simply aren’t efficient enough at doing them. For example, handling payments or money transfers is still something that employees should do. Also, business scaling is another vital part of the equation. Businesses are bound to grow, so if their chatbots don’t keep up with it, they will no longer be efficient. Companies must find a way in which these AI applications learn and adapt quickly and provide new capabilities over time!

Your customers have probably heard about self-driving cars or how AI can diagnose rare diseases better than doctors nowadays. But what you might not know is that this technology has already started penetrating different markets.