Australia is a nation of small businesses (less than 20 employees). It is estimated that there are 2.3 million small businesses in Australia. When it comes to spending money, every 3 in 4 Australians prefer spending money online. The trend of online shopping or online comparison before shopping was already there but the COVID-19 pandemic has really given it a huge push.
The crux of all these numbers for business owners in Australia is that they need to have a digital marketing strategy in place to be able to compete and grow their business. If you still haven’t engaged the services of a digital marketing agency for your business, here are a few reasons for you to do so now:
1). Go Where the Customers Are
Where do you go to find customers? If potential customers are spending a lot of time online, you obviously need to have an online presence. 2.3 million small businesses mean there is a lot of competition in every business category can think of.
If you want to stay ahead of the competition, you need to reach potential customers. Digital marketing can help you get there.
A properly designed digital marketing campaign is all-encompassing and covers every platform including search engine marketing, social media marketing, email marketing, content marketing, reputation management and every other aspect. Digital marketing will help you go where the customers are.
2). Result-Oriented Marketing
You can hire a billboard for a month but you will truly never know how much impact it had on walk-ins. That’s not the case with digital marketing.
It is completely result-oriented where everything can be measured and compared. You will know where every single cent of your money is being spent and how much return it is generating. Your marketing campaign can then be optimised to get the best value for your marketing dollars.
3). Excellent ROI
All small business owners have limited marketing budgets and you ought to generate the best return on your marketing investment. There is nothing better than digital marketing that can help you make the most of your limited budget.
Advertising your business in local publications can quickly get expensive but with digital marketing, you can reach out to many more potential customers locally.
4). Targeted Marketing
Digital marketing allows you to target selective categories of customers. It allows for extreme flexibility which is not possible with traditional marketing strategies. For instance, if most of your customers are likely to be present on Instagram or Pinterest, you can target specific categories of those customers on that particular platform to get the best return on your investment.
5). Local SEO
With optimised local search engine optimisation campaigns, your website can quickly rank at the top of local search results for keywords related to your business and can help you generate a lot of targeted leads.
It is estimated that almost 70% of the search queries are targeted at local results. With most people comparison shopping online before stepping foot in a business, ranking at the top of local search results can help you generate a lot of targeted leads and get the best return on your marketing investment.
Final Thoughts
Digital marketing has levelled the playing field for small business owners. As a small business owner, you can now compete with big businesses by targeting specific categories of customers locally. A well-crafted digital marketing campaign can help you generate tons of targeted leads for your business. The only thing you need is a partnership with a reliable, experienced and result-oriented digital marketing agency with proven credentials and a zeal to make their customers succeed.
To learn how you can use digital marketing to your advantage, please call us at ETRAFFIC today at 1300 887 151 or book a free strategy session below.
